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We Can All Make It (Bantam Press)
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ОПИСАНИЕ ТОВАРА:
Sara Davies is the queen of crafts. Whilst working as an intern in a small company, Sara noticed a gap in the industry and decided to pursue it. By the time she left university, she was running a business with a half million-pound turnover from her student bedroom. When she became the youngest of BBC 1's iconic Dragons, that turnover was ?25 million. Today, she is one of Britain's biggest business names.
In her first book - as full of warmth, wit and wisdom as she is - Sara shares what it took to get there: from manning factories overnight with her mam and dad to hitting the trade shows of Las Vegas alone, armed with little more than ambition and passion.
We Can All Make It chronicles everything from what she looks for in a business investment to how she manages to find time to enjoy family life while running an empire. From the buzz of witnessing your latest product sell out, dancing the cha cha as you broadcast live to 96 million American homes, thriving after lockdown t ...
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The Cold Start Problem. Using Network Effects to Scale Your Product (Random House Business)
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ОПИСАНИЕ ТОВАРА:
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.
Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.
Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these net ...
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Cloudmoney. Cash, Cards, Crypto and the War for our Wallets (Bodley Head)
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ОПИСАНИЕ ТОВАРА:
Cloudmoney take us to the frontlines of a war for our wallets that is also about our freedom: it is a captivating tour of the world of money that also asks the most important questions about our future.
We are often told that the move towards a cashless society is 'natural progress', but there is seldom reference to the powerful groups that are vigorously pushing for it. What happens when physical money is replaced completely by digital transactions?
In the great battle for global monopolization, different 'watchers' are trying to capture and hoard data. Google has search patterns revealing your desires, fetishes and intellectual interests. Facebook has a treasure trove of its users' special moments and projections of vanity. Yet, if we really want to see what a person is motivated to act upon in society, we should examine their payments data.
In our large-scale modern economies, a significant amount of a person's life is spent buying things ...
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The Journey of Humanity. The Origins of Wealth and Inequality (Bodley Head)
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ОПИСАНИЕ ТОВАРА:
A grand unifying theory of human flourishing and inequality from one of the world's pre-eminent thinkers
In a captivating journey from the dawn of human existence to the present and back again, world-renowned thinker Oded Galor offers a captivating solution to the two seminal and interrelated mysteries of human flourishing and inequality. Why are humans the only species on the planet to have escaped - only very recently - the subsistence trap, allowing us to enjoy a standard of living that vastly exceeds all others? And why have we progressed so unequally around the world, resulting in the great disparities between nations that exist today?
Immense in scope and packed with astounding connections, Galor's gripping narrative explains how biology, technology, population size and natural selection led to a stunning 'phase change' in the human story a mere two hundred years ago. But by tracing that same journey back in time and peeling back the layers of influence - co ...
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Emotion by Design. Creative Leadership Lessons from a Life at Nike (Random House Business)
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ОПИСАНИЕ ТОВАРА:
From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business
A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns
Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.
It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.
Now, Hoffman reveals the simple principle that Nike use to power their creativi ...
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Leaders. Myth and Reality (Penguin)
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ОПИСАНИЕ ТОВАРА:
The bestselling author of Team of Teams dismantles the Great Man theory of leadership, by profiling leaders whose real stories defy their legends.
In Leaders, retired four-star general Stan McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on thirteen great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones.
Leaders featured in the book include:
Founders: Walt Disney and Coco Chanel
Zealots: Maximilien Robespierre and Abu Musab Zarkawi
Powerbrokers: Margaret Thatcher and Boss Tweed
And other leaders profiled include geniuses Albert Einstein and Leonard Bernstein, reformers Martin Luther and Martin Luther King, Jr., and heroes Harriet Tubman and Zheng He.
Ultimately, McChrystal posits that different environments will require different leaders, and that followers will choose the leader they need. Aspiring lea ...
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The Personal MBA. A World-Class Business Education in a Single Volume (Penguin Business)
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ОПИСАНИЕ ТОВАРА:
This bestselling business classic gives you everything you need to transform your business and your career.
An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.
The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win.
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Thank You for Being Late (Penguin)
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ОПИСАНИЕ ТОВАРА:
THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE WORLD IS FLAT
We all sense it: something big is going on. Life is speeding up, and it is dizzying. Here Thomas L. Friedman reveals the tectonic movements that are reshaping our world, how to adapt to this new age and why, sometimes, we all need to be late.
'A master class ... As a guide for perplexed Westerners, this book is very hard to beat ... an honest, cohesive explanation for why the world is the way it is, without miracle cures or scapegoats' John Micklethwait, The New York Times Book Review
'Wonderful ... admirably honest ... injects a badly needed dose of optimism into the modern debate' Gillian Tett, Financial Times
'His main piece of advice for individuals, corporations, and countries is clear: Take a deep breath and adapt. This world isn't going to wait for you' Fortune
'A humane and empathetic book' David Henkin, The Washington Post
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The Challenger Sale. How to Take Control of the Customer Conversation (Penguin Business)
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ОПИСАНИЕ ТОВАРА:
The secret to sales success: don't just build relationships with customers. Challenge them
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied what determines the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
The Challenger Sale argues that classic relationship building is a losing approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance.
Instead of bludgeoning customers with facts and features, Challengers approach cust ...
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Re:Align. A Leadership Blueprint for Overcoming Disruption and Improving Performance (Bloomsbury)
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ОПИСАНИЕ ТОВАРА:
Why do some businesses thrive while many more struggle? In this age of disruption, a key reason is the failure of many leaders to realign all the moving parts of their enterprise, including its business strategy and how it is organised, to best support its enduring purpose. Thousands of enterprises globally are operating below their potential simply because they are not well aligned or fail to realign to reflect the new realities of their changing business environment. This book aims to change that.
This book is about strategic realignment, a leadership process to overcome disruption and secure high performance on a sustainable basis. Given that change is a constant and disruption to the business environment ever more likely, strategic realignment must become a core competency in order that all enterprises and leaders can succeed in the future. Most executives recognise this but lack a robust system of thought to execute strategic realignment effectively and realise its full benefits. But once ma ...
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Enhancing the effectiveness of regional economic policy in the field of support and development (ИНФРА-М)
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ОПИСАНИЕ ТОВАРА:
Monograph consists of an introduction, three chapters, conclusion and appendices, as well as a list of references.
The first chapter substantiates theoretical approaches to the essence, conditions and factors of ensuring sustainable development of small business in modern socio-economic conditions. The factors influencing the development of small business, methodological approaches and indicators for assessing the effectiveness of economic policy for the sustainable development of small business are considered.
The second chapter analyzes the international experience of the economic policy of small business development, on the basis of the economic analysis, the trends and problems of ensuring sustainable development of small business in the Baltic countries and in the Moscow agglomeration are identified. Using the tools of mathematical modeling, an assessment of the effectiveness of state policy in the field of small business development in the Moscow agglomeration was made.
The third chapt ...
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The Truth about Markets. Why Some Nations are Rich But Most Remain Poor (Penguin)
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ОПИСАНИЕ ТОВАРА:
Capitalism faltered at the end of the 1990s as corporations were rocked by fraud, the stock-market bubble burst and the American business model - unfettered self-interest, privatization and low tax - faced a storm of protest. But what are the alternatives to the mantras of market fundamentalism?
Leading economist John Kay unravels the truth about markets, from Wall Street to Switzerland, from Russia to Mumbai, examining why some nations are rich and some poor, why 'one-size-fits-all' globalization hurts developing countries and why markets can work - but only in a humane social and cultural context. His answers offer a radical new blueprint for the future.
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Build The Damn Thing. How to Start a Successful Business if You're Not a Rich White Guy (Penguin Business)
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ОПИСАНИЕ ТОВАРА:
Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.
For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."
Don't wait for the system to let you in - break down the door and build your damn thing.
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Practice. Shipping creative work (Penguin)
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ОПИСАНИЕ ТОВАРА:
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide ...
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Measure What Matters. OKRs - The Simple Idea that Drives 10x Growth (Penguin)
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ОПИСАНИЕ ТОВАРА:
Discover the revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small 40-person startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to his system of Objectives and Key Results (OKRs) and, with those principles at the foundation of their management, the startup grew at an exponential rate. Today, that same startup - Google - has more than 70,000 employees with a market cap exceeding $600 billion.
Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares a broad range of fi ...
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The Economic Naturalist. Why Economics Explains Almost Everything (Virgin books)
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ОПИСАНИЕ ТОВАРА:
Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics.
For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.
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Chaos Monkeys. Inside the Silicon Valley Money Machine (Ebury Press)
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ОПИСАНИЕ ТОВАРА:
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.
Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.
Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before b ...
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How to be Strategic (Penguin Business)
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ОПИСАНИЕ ТОВАРА:
Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way.
Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.
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The Lean Startup. How Constant Innovation Creates Radically Successful Businesses (Penguin Business)
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ОПИСАНИЕ ТОВАРА:
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.
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Hacking Growth. How Today's Fastest-Growing Companies Drive Breakout Success (Virgin books)
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ОПИСАНИЕ ТОВАРА:
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what the lean startup does for product development and business model generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and ...
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